Additional work (invision links)
Mobile - https://invis.io/FXSJS0V845H
Expeditors.com
Challenge
Create a fully responsive site while also developing the brand look and feel from a dated website in which the clients only assets were the logo and legacy equity in the color palette.
Considerations
Being that this was the first time Expeditors had worked with an outside partner they made it a requirement that after we were done with the site build–they had to be able to take control of the content. Our team built the site on Umbraco CMS to accommodate this. The UX team audited the site content to isolate design patterns and components that could be reused to create template based designs. The template and component based structure allowed the site to be versatile and flexible with the clients budget. Within the design journey we also had to plan around ten different languages giving us the opportunity to seek out typefaces that would work well with the site. Thoughtful type placements and usability was paramount to the sites success and crucial to allow for responsive design.
Journey
Using what little guidelines we were given, we started our brand building by unpacking some of the core values of Expeditors: transparency, their people, and movement. It is critical to them that they show their clients the speed and accuracy of getting products to market. We implemented the transparency by showing it literally—as overlays— to build out that conceptual story. We as a team, encouraged Expeditors to hire a photographer and shoot their own original photos of their team and infrastructure. This not only narrated their story about brand pride, but set them apart from the competitions generic stock photography look and feel. One key piece of the brand exploration was the idea to use the angle in their logo as a versatile tool for the design kit. This immediately made them feel fresh and dynamic…setting them apart from the competition.
Results
350% INCREASE IN WEB TRAFFIC,
740% INCREASE IN NEW USERS
230% INCREASE IN NEW SESSIONS
Additional work (invision links)
Mobile - https://invis.io/FXSJS0V845H